Pizza Hut has decided to head back to the 90’s. We’re taking all the nostalgia from our peak and bringing it to 2020. A full print, digital, phone and in-store campaign. We started our print ads from 1990, kept the design but just reworded them. Our pizza boxes are back to the way you remember them, and we reimagined our social to have a phat 90’s look. Our pizza delivery boys are getting their jackets back, and we’re passing out phone books with only our number in them. When you call you’ll get the girl who could have been your babysitter in the 90’s. All the sass, all the low-rise jeans. It’s just the way you remember it.
Ad 1:
If we hate anything, it’s changing. It used to be clocks that went tik tok and the only thing instant was ramen. Things have become both simpler and significantly more complicated, and that includes pizza. Every time we turn around it’s now gluten-free, artisan crafted, and made with some flour that is supposed to keep you young forever. We have decided that we’ve had enough. We’re sticking to our tried practice and dishing up the same pizza we’ve been serving since we opened our doors in 1957. It’s pizza that we’re proud to serve and happy to keep giving to your family. When everything else has changed, we’re here.
Ad 2:
Let us guess. You’re disappointed that things didn’t work out the way you expected them to 30 years ago. Probably unsure where things went wrong, but we can assume it was after that one relationship went south and you sold your favorite car. Trust us, we get it. It’s not easy being a pizza company who hit their prime in the 90’s. But, we’ve decided to own it. We are going back and embracing our time when we were at our peak because we haven’t changed. It’s the same reliably delicious pizza that you’ve always loved. So come on back. Our door is always open. *except during non-business hours, then we’re closed, but you get it
Art with Tessa Memmott, tessamemmott.com
Strategy with Quinn Frehner, https://www.quinnfrehner.com/
