We started off with the most basic elements of a 360. Print, out of home, and a spot. Our print ads focused on appealing to the eyes, and renewing those. Then we had a “Renuzit pop up stand” in the middle of major cities. New York, Los Angeles, Chicago, Phoenix, excetra excetra, where people could go into a sound booth and have their sound renewed with ASMR. We offered “Renuzit pallet cleansers” at high end restaurants with Renuzit branding on the plate. Then, in the same locations as our pop up, we offered a texture museum for people to renew their sense of touch. To finish we had embossed cards that smell like renuzit that people could take as their sample to remind them of Renuzit.